What is the use of magic cookie in dhcp options

[Ragnar Lonn]

Ralph Droms wrote:

>Bonus question: What does the magic cookie value 99.130.83.99 represent and
>how is it encoded?  Philip told me he suggested "OREO" (in ASCII, I assume),
>but Jon Postel changed it to the current value when the RFC was published
>(likely due to trademark issues).
>  
>

I was just about to ask where the cookie value came from :-)

So noone knows why Jon chose "99.130.83.99"? I can't see that it is 
related to "OREO", which would be 79:82:69:79, but I'm not very good 
at numerical analysis so I might be missing something.

 /Ragnar